How SunStar combines offline and online marketing for an epic product launch
Last June, Netbina ran a campaign for SunStar on Instagram introducing its latest products for the summer. For the product launch campaign, we combined offline and online marketing strategies including 3D teaser videos, a mini-game, and interactive projection mapping in a trendy shopping mall in Tehran.
Innovative, entertaining, and dynamic, SunStar’s new campaign is remarkable because of its diversity in presenting the message. In addition to the initial teasing and reveal phases, which took place online on Instagram, Netbina created a setting in which SunStar could engage its target market in the offline world.
Netbina’s Interactive Installations team set up a projection mapping experience in Rosha shopping mall in Tehran, which enabled passers-by and potential consumers to catch a glimpse of the exciting new world of SunStar’s brand new flavors before entering the mall. SunStar sampling booths were also set up with QR codes on product samples which directed the consumer to an online mini-game providing further interaction with the campaign and product:
“SunStar came to us with the new taste, new size, new mood concept for its latest flavors, and we did our best to highlight the sense of freshness in our communication; both in the content, and the medium through which we conveyed SunStar’s message. All of this together created a novel launch experience both for SunStar and its customers”, says Anahita Mehrdoust, Creative Executive at Netbina, “The three new flavors called for very different photography settings, which we then consistently used in the campaign, including in the new product mini-game.”
Netbina’s previous campaign for SunStar, “Be Your Best” established SunStar as an innovative and inspirational force popular with the Iranian Youth.