Pril’s ‘Enjoy Together’ influencer campaign brings joy back to the kitchen

Netbina’s new “Enjoy Together” campaign for Pril takes the audience along on a journey of togetherness and pleasure. Teamed up with a professional chef, Pril shows its audience the endless joy of discovering fresh ways to cook and eat, and much more.

For Pril’s second Enjoy Together campaign, the campaign team worked together with Hossein Zanjani, an influential chef, to try out exciting tricks in the kitchen and create special and memorable moments. Netbina’s production team made IGTV videos teaching new recipes and invited Pril’s audience to share their moments of cooking and enjoyment.

“With ‘Enjoy Together’, we’re encouraging Pril’s audience to rethink how they perform their daily cooking tasks,” explains Anahita Mehrdoust, from Netbina’s creative team, “What we’re doing is adding an element of fun and freshness to the mundane.”

“The presence of a trained cook and likable character is what makes all the difference,” emphasizes Maryam Haseshi, head of Netbina’s influencer marketing team, “But our influencer strategy doesn’t stop there. We invited several other influencers to cook together with our chef in IGTV videos. ‘Enjoy Together’ is a great example of a successful influencer campaign.”

Using a fresh content and influencer marketing strategy, Netbina inspired thousands of people to take part in the campaign, including in a UGC campaign filled with pictures of cooked goodness and delicious get-togethers.