Nescafe stays at the top of its game with eye-catching stop motion from Netbina
Netbina kicked off the new Iranian year for Nescafe with eye-catching stop motion videos on Instagram. The two episodes were viewed over 100,000 times and proved to be especially engaging. “It all starts with a Nescafe”, read the familiar slogan, but the content felt crisp and refreshing.
Amidst the hustle and bustle of the new year, Netbina’s creative and production teams pulled out all the stops to make the videos stand out. Shadi Farzane, Creative Executive at Netbina explained the concept:
“The creative concept was to connect the Persian new year with the fresh and powerful start that Nescafe offers. So, there’s a boy who wakes up in his room on a normal day, drinks a cup of Nescafe, and all of a sudden, things are set in motion for the new year. It’s important for brands to build and maintain a strong presence on social media, and creating fresh, engaging content which the local audience can relate to is part of the game.
Stop motion videos are somewhat underrated as a social media marketing tool. They’re an excellent way for injecting new life into your feed, and they’re also a great chance to get witty and adopt a more playful tone if that’s what you’re going for.”
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