Netbina launches second Samsung campaign to cut down on plastic usage
Following on from last summer’s popular Samsung campaign by Netbina to encourage less plastic usage, this summer, in July 2020, amid the Covid19 pandemic, Samsung launched the second “Do what you can’t” environmental campaign, to re-emphasize the benefits of cutting down on plastic usage while faced with the challenges of the Coronavirus.
The campaign, activated by Netbina on numerous digital touchpoints, reminded the public on how small changes in their day to day lives can lead to a positive environmental impact.
Netbina created an educational video on the challenges of reducing plastic consumption during the pandemic with the tagline of #Dowhatyoucant. The Netibina team also worked with three popular Instagram influencers to spread the message.
The video was shared on the Samsungir Instagram page and the pages of the influencers who took part in the campaign. The campaign was very well received and gained great exposure.
To find out more about the “Dowhatyoucant” campaign, kindly contact email@example.com.