Samsung sends out a message of love in Sign Language
This September, we invited influencers representing the deaf and hard-of-hearing community to join Samsung for the International Day of Sign Languages. The influencers taught their audiences how to say “I love you” in sign language via Instagram stories. This was a uniquely emotional event both for us and for Samsung’s audience, who sent us stories mimicking the expression.
Samsung provided us with a logo play motion showing Samsung’s logo, as well as the expression “I love you”, in sign language. After localizing the content, we went a step further and combined the logo motion with IG stories from real people representing the deaf and hard-of-hearing community.
In doing so, we aimed to provide a platform for the community to be seen and “heard”; to show that Samsung is at their side and supports marginalized groups in society.
We had previously worked with Iranian Illustrators for other international Days such as the International Day of Families and International Women’s Day. The illustrators provided us with works for these occasions which we then published on Samsung’s Instagram page.
For all these international days including Sign Langauge Day, the idea was to spread love and support and create a more meaningful and personal experience for the audience.
