Multiple hands showing "I love you" in sign language

Samsung sends out a message of love in Sign Language

This September, we invited influencers representing the deaf and hard-of-hearing community to join Samsung for the International Day of Sign Languages. The influencers taught their audiences how to say “I love you” in sign language via Instagram stories. This was a uniquely emotional event both for us and for Samsung’s audience, who sent us stories mimicking the expression.

Samsung provided us with a logo play motion showing Samsung’s logo, as well as the expression “I love you”, in sign language. After localizing the content, we went a step further and combined the logo motion with IG stories from real people representing the deaf and hard-of-hearing community.

In doing so, we aimed to provide a platform for the community to be seen and “heard”; to show that Samsung is at their side and supports marginalized groups in society.

We had previously worked with Iranian Illustrators for other international Days such as the International Day of Families and International Women’s Day. The illustrators provided us with works for these occasions which we then published on Samsung’s Instagram page.

For all these international days including Sign Langauge Day, the idea was to spread love and support and create a more meaningful and personal experience for the audience.

To learn more about what we’re up to, check out our news page here. Take a look at our campaigns here, or simply send us an email at media@netbina.com for any questions or inquiries.

EnglishNews

Related posts

Molfix starts a brand new “Happiness Movement” in Iran
On March 6th, the national Arbor Day in Iran, Netbina teamed up with Nescafe to make Earth a touch greener.…
Nescafe stays at the top of its game with eye-catching stop motion from Netbina
Netbina kicked off the new Iranian year for Nescafe with eye-catching stop motion videos on Instagram. The two episodes were…
Netbina brings Samsung and Virgool together for a fresh perspective on technology
In early December, Samsung asked its audience to reflect on how smartphones and other electronic devices helped them manage their…
Alma Nasiri