For the coming of 2019 spring and the introduction of Mineral-89 by CobelDarou, we wanted to invite our audience to experience a “new skin” with the help of Vichy’s dermatology tips.
The campaign involved user participation: a 21-day challenge to get prepared for the spring. During this time CobelDarou’s skin advisor introduced a full package of skin care tips and products. The audience were also invited to share their own skin care tips through their posts under the hashtag With Vichy till Spring!
Also 3 influencers invited their audience to CobelDarou’s campaign while they themselves already accepted the challenge. The campaign lasted for one and a half weeks and resulted in 12400 likes, 377 comments and 139 posts across Instagram.