As part of its yearly plan, Pril asked us to run an appreciation campaign to celebrate Mother’s Day in Iran and show gratitude to mothers.
Appreciation is an important part of Pril’s narrative. Netbina has run successful appreciation campaigns for Pril before, expressing Pril’s gratitude for its audience and encouraging the audience to express their gratitude for their loved ones at the same time.
We invited Shiva Nosrati, a well-liked Instagram influencer, to work with us at the core of the campaign. Together with her, we created an emotional IGTV video in which Shiva prepares a meal to send to her mother as a surprise. The video was accompanied by a contest for Mother’s Day.
“When someone asks me to whom I am most grateful, my mom is the first person that comes to my mind. What does the word mother mean to you?”, wrote Shiva on her page. Shiva’s mother also appeared in the video, making for an authentic feel.
