The planet isnāt ours alone. We share Earth with colorful creatures much like ourselves seeking well-being and longevity; creatures equally entitled to the wonderful planet we call our home. That is precisely what Samsungās 2021 āNo Borders with Natureā CSR campaign aimed to remind us of.
Every year, Samsung renews its commitment to protecting the environment with an exclusive Plastic Free July campaign. For the summer of 2021, Samsung asked Netbina to create and run another campaign for its Iranian audience voicing environmental concerns and promoting collective responsibility towards saving the planet. Netbinaās creative team had previously run Samsungās āDo What You Canātā campaign in July 2019 with a video generating over 17 million impressions in Iran. For the new campaign, the creative team aimed to go beyond raising awareness and inspired audiences to pledge a heartfelt commitment to their home and fellow inhabitants; to whales, dolphins, and penguins.
One with nature
Awareness-raising is crucial to pursuing collective goals, but itās not enough. For Samsungās 2021 Plastic Free July Campaign, Netbinaās creative team aspired to awaken the sense of sympathy and responsibility we as human beings find towards fellow creatures. āNo Borders with Natureā capitalized on the emotional, rather than the merely factual, aspect of this global concern.
āWe know that Samsung’s audience cares about the environment. What we did was create a familiar setting in which the audience could both improve their awareness of environmental issues and see the effect they could have upon the planet through their simple everyday choicesā, explains Anahita, key creative executive for the campaign, āThis time, the audience was not only a passive listener, but an ambassador who passed on the message of saying no to plastic.ā