Escape room

Escape room

For the Nowruz of 1399, as Iran was going through the Covid19 quarantine period, Samsung requested a campaign to entertain their audience.

Netbina’s creative team came up with the idea of an escape room competition, in which 6 rooms equipped with Samsung products were revealed as Instagram posts to the audience in a span of two weeks of the Nowruz holiday. Each room contained a mystery that needed to be solved with the help of the clues given in the post and caption. The users were then asked to share their answers on a landing page and were given a prize draw number for each correct answer.

 

Upon finding all the clues and solving the puzzle for each room, the winners received a code that they needed to share on their Instagram page and tag Samsungir to enter the prize draw. 18 winners were selected and were given a variety of Samsung products.

The campaign was promoted via display ads, Telegram, influencers and Instagram. The results were incredible. More than 12,000 users took part in the challenge and the Samsungir page had a boost in engagement and an increase of 28K in followers. But the main winner was the Samsung brand by bringing much needed amusement and entertainment to the homes of its loyal audience during such a grim period.