For the Nowruz of 1399, as Iran was going through the Covid19 quarantine period, Samsung requested a campaign to entertain their audience.
Netbina’s creative team came up with the idea of an escape room competition, in which 6 rooms equipped with Samsung products were revealed as Instagram posts to the audience in a span of two weeks of the Nowruz holiday. Each room contained a mystery that needed to be solved with the help of the clues given in the post and caption. The users were then asked to share their answers on a landing page and were given a prize draw number for each correct answer.
