The box took players on a dynamic journey of cooking traditional Persian dishes with a a touch of Pril’s shiny magic.
Anybody (not) up for a little hands-on play?
Time to roll up those sleeves and get a bit creative! Enjoy together had had plenty of online episodes, and it was time to bring the fun to life with real-life material.
In Netbina ’s two-phase project for Pril, we set up an interactive booth in two popular locations in Tehran, Arg Shopping Mall and Book Garden. Netbina xperience designed the magical booth as the BTL complement to Pril’s long-running “Enjoy Together” campaign.
Here, participants got to sign up for a game of 2-3 people, enter the booth and team up with Pril’s chef for a gamified cooking experience. It was all about moving around and finding little treasures to deliver sparkling clean dishes to the chef for the ultimate dish.
How did it work? The adventurers could pick a regional dish they found most yum among 5 possible options from different parts of Iran. Then, they buckled up, and together with their favorite person/people, got to play assistant to the chef! One player found the dishes and utensils the chef needed. Their teammate(s) found little gems around the box to fire up the pril-maker machine and get the dishes sparkling!
If they were quick enough to get the dish ready in time, the kitchen would transform into a fascinating panorama of the dish’s original region. But they wouldn’t take home just fun memories, because there was an exclusive photo with the chef as a souvenir. But the experience didn’t even end there.
The journey continues
Before entering the booth, Pril promoters asked participants to fill in a survey to get the players in the mood and also, build a database for future Pril adventures!
Outside the booth and after the game, the journey continued with a dishwash liquid sample for players to try out Pril on their own. There was a little bit of AR on top, and players got a product catalogue with a QR code and instructions for an online contest. Through the online contest, players could keep the journey going for extra joy and prizes, and stay engaged with Pril’s promise of pristine cleanliness.
Pril’s Enjoy Together booth was about deep engagement with the brand and what the brand has to offer. Building up excitement for the fun ahead, Pril’s journey didn’t end with a sample and souvenir, but with a joyful sense of what “clean” really feels like.
