Galaxy Unpacked 2022: The Magic of Digital Events
Event marketing, media planning, influencer marketing
In a world where advertisements are ever-present, event marketing is a way to stand out.
Events give customers a sense of the brand’s personality and perspective, enabling brands to connect with customers on a meaningful level.
Digital events can help expand the reach of this interaction.
For Samsung’s 2022 Galaxy Unpacked, the Netbina team planned and coordinated a digital event hosted in Netbina Studio with full coverage of the global event.
Events are a way for brands to expand their content strategy to include real-time, direct interaction with their audience. And since we’re right in the middle of the digital age, why not hold virtual events that can reach thousands rather than hundreds and engage them on a whole new level?
For Samsung’s 2022 Galaxy Unpacked, the Netbina team planned and coordinated a digital event hosted in Netbina Studio with full coverage of the global event held on the other side of the planet.
Influencers, live streams with simultaneous translation, localized content, and more all helped to hold the event in all its glamor and reach a broad audience of Iranian Samsung fans.
The impact of Event Marketing
In a world where advertisements are ever-present, event marketing can be a way for brands to differentiate themselves. Through events, customers get to engage with brands directly and get a feel for the brand’s personality.
Event marketing can be an effective way for brands to boost the feeling of connection with their customers. And while traditional, offline events successfully add a personal touch to brand communication, digital, online events can broaden the reach and share the joy with a larger audience.
A brand new Galaxy, Unpacked.
Revealing a new Galaxy device comes with a lot of excitement, and it was the planning team’s job to make sure the Iranian audience felt excited and immersed in the global launch experience.
The event consisted of the Galaxy Unpacked live stream with simultaneous Persian translation, localized content, and full coverage of the event not only on Instagram also on all platforms through which different audiences could be targeted. Marzieh, from Netbina’s Activation Team, explains:
“With the opportunities of today’s digital world, we don’t need to limit the reach of our events to a few hundred people. A thrilling event, such as revealing the latest global technologies, can be shared with thousands of viewers online, engaging with brands directly and in real-time.”
Events give potential customers a true sense of the brand’s personality and perspective, and enable brands to connect with customers on a meaningful level. While other marketing methods could be less time-consuming and easier to carry out, events are unique in that they provide a first-hand interaction with brands.
Digital events can help expand the reach of this interaction, and create a memorable product experience for customers.