Schauma's Shampoo Rollers: Giant Bottles on Wheels

Ever seen a giant shampoo bottle on wheels rolling through the streets of Tehran? 😲 That’s exactly what we did with Schauma’s awareness campaign! Instead of the usual boring sampling, we caught people’s eyes with a playful, attention-grabbing strategy.

Schauma shampoo needed a major boost in brand awareness. Traditional sampling methods just wouldn’t cut it—we needed something unique to stand out.

Enter the Schauma Shampoo Rollers. We created giant shampoo bottles, equipped them with wheels, and filled them with free samples. These Shampoo Rollers were then taken to popular spots around Tehran by our promoters. The sight of these massive, mobile shampoo bottles sparked curiosity and drew crowds wherever they went.

People didn’t just take the samples—they interacted with our Shampoo Rollers, taking photos and sharing the experience. This unconventional approach distinguished Schauma from the usual methods, turning the experience into a memorable brand encounter.

In the end, we handed out over 300,000 samples. By transforming a simple sampling activity into an engaging, interactive experience, we not only captured attention but also created lasting brand impressions. One giant shampoo bottle at a time, we effectively boosted Schauma’s visibility and presence in Tehran.