Who says product launches have to follow the same old script? For My Lady sanitary pads, we were all about breaking the mold and making sure this relaunch would really resonate.
When My Lady came to us, they wanted something special for their internal event – a fresh introduction to their newly packaged products.
Our answer? Transforming Espinas Palace hotel into a vibrant showcase of comfort and style, exactly what My Lady stands for. And that’s where the Netbina xperience team stepped in, ready to sprinkle some of their magic.
A cube to captivate
Right at the event’s heart was a 3D cube installation – a creative twist on the usual presentation style. Our xperience team surrounded this cube with projectors to bring a life-sized product model to life, right before everyone’s eyes.
As the music wrapped around them, our guests watched in awe as the old design faded away, and the new, chic look took its place through a mesmerizing blend of ocean colors and patterns. This wasn’t just any product reveal; it was a doorway to My Lady’s universe, making the pad’s new design shine with innovation.
This was more than a reveal; it was a journey. We aimed to transform the reveal into a multi-sensory experience, not just showing off the new design but creating a deep, memorable connection.
A call to freshness
After the big moment, we invited guests to dive into two beautifully crafted zones, each telling a story of the pad’s versatility from day to night. One zone whispered the calm of a nighttime bedroom, and the other buzzed with the day’s energy, mimicking a workplace.
But these spaces weren’t just about looks; they were playgrounds. Here, guests could interact with the product’s features, capture moments, and build memories.
The AR feature played a significant role here, enhancing the interactive experience and making the product’s benefits even more tangible.
More than just a launch
This event left our guests with more than just facts about a new product. They walked away buzzing with the thrill of being part of something truly special.
This whole experience wasn’t just about setting a new standard for product introductions; it showed that a launch could be as innovative and heartfelt as the product it celebrates. Simple, captivating, and definitely not forgettable – that’s the tale we wanted to tell.
