At Netbina, we are always searching for ways to shift the boundaries of how brands engage with their audiences. For us, digital experiences should never be confined to a single app or the surface of a phone screen—they should turn into real, exciting, and unforgettable experiences. That’s exactly what Irancell’s “Mission Possible” project became: transforming a simple feature inside the Irancell app into a big, live event.
The Main Challenge: Elevating Real Engagement from Inside the App
In today’s crowded and competitive digital space, every brand is trying to create deeper, more personal, and more impactful connections with its audience. Irancell had a very attractive feature in its app called “Mission Possible,” where users could complete different missions to gain the chance of entering a lottery.
Our mission was to bring this game into the real world; to blur the lines between reality and imagination, and to let people engage with us face-to-face. But how? By creating and launching a roadshow.
On this path, we faced a big question: how could we actually motivate people to truly dive into the game?
Our Solution: A Hot, Instant Game in the Real World
To create an engaging and loveable interactive experience, we at Netbina decided to design a space where people could be entertained, win prizes, and enjoy something completely different—all at the same time.
We built a roadshow with a cheerful and interactive atmosphere, at the center of which stood our own “Cubox”: an interactive LCD cube that caught the eye of every passerby!
The star of the show was an exclusive game inspired by popular titles like Candy Crush, but with a fun pizza twist! Two players stood in front of two Cuboxes at the same time and started playing. The mission? Line up three pizzas in a row and try to push your score higher and higher. The one with the top score at the end won—and they could instantly receive a surprise prize, right on the spot. Some rewards were so hot and immediate that one of them was literally a fresh, real pizza handed to the winner right then and there!
That instant joy created a very special sense of satisfaction, fun, and achievement—something no purely digital experience could match.
Familiar Faces, a Brighter Vibe
To really heat things up and get the crowd even more engaged, we brought in not one but two well-loved hosts. Mahmoud Shahriari and Majid Afshari, with their boundless energy, jokes, cheers, and direct interactions with participants, gave the roadshow a whole new atmosphere—and turned the competition into a buzzing hotspot.
The mix of an interactive game, instant prizes, and the presence of these two celebrities meant that people stuck around not just for winning, but for the laughter, the togetherness, and the joy of the whole experience.
An Experience that Made Digital Real
This project wasn’t just a campaign—it was a brand-new path for building interaction with the audience. Which happened with the enthusiasm of the Irancell team. A space where digital missions were transformed into real-world experiences.
When participants played the game with their own hands, won actual prizes, and shared their happiness with others, Irancell’s campaign truly became “Possible.”
