Samsung wished to run a campaign for Ramadan 2019 exploring different aspects of the holy month.
Netbina suggested giving health tips on Instagram by highlighting the effects of diet, sleep and physical activity on well-being.
The creative team designed puzzles about a fictitious family and its health habits. The clues could be found in custom illustrations and captions. In each image, a Samsung product was depicted.
Another element of the campaign was the use of engaging recipe quizzes.
The campaign’s health focus shone a positive light on Samsung’s role in every home.
You can find out more about this campaign by contacting our media relations office: firstname.lastname@example.org.