As a strategic partner for Samsung Iran, Netbina found the back to school period an ideal time to reflect on Samsung CSR’s mission of caring for the local community. We created the creative concept of #Kooleh_Rangi, which literally translates to “colorful backpack”, to capture the essence of one of Samsung’s educational activities.
Schools in Color
Samsung donated 1000 colorful backpacks filled with school supplies, and office machines, such as copiers and printers, to elementary schools in underprivileged neighborhoods of Tehran and a number of other cities in Iran. Additionally, to enrich the campaign, Samsung employees rolled up their sleeves and joined this world of colors by painting the walls of select schools to bring about a little extra joy for school children.
Our work spanned across online and offline channels to enhance brand exposure among other CSR-related activities. Photos, videos, and story sharing on Instagram resulted in considerable coverage in the Iranian media.
To find out more about this campaign, please contact Netbina’s media relations officer, Samaneh Maddah at firstname.lastname@example.org or 0098 912 047 0634