Rani Lemon

Rani Lemon

Rani wanted us to launch their new Lemon flavour drink and instead of a web driven campaign we suggested Instagram. This was back when Instagram had just become popular with younger audiences in Iran.

Rani fans posted photos showing us how the new lemon taste turned them into heroes. We also encouraged them to engage with Rani’s social media account during Rani’s product launch events around the country.

 

The hashtag #Limoo_Rani was soon inundated with photos from loyal consumers and the brand experienced significant engagement during the launch.

You can find out more about this campaign by contacting our media relations office: media@netbina.com.