nescafe friends


Nescafé asked Netbina to come up with a creative campaign to promote friendship.

Netbina came up with a campaign and invited Nescafé’s Instagram followers to share a photo of themselves with their friends and describe what friendship meant to them along with the hashtag دوستانسکافه#. The hashtag is a wordplay of Doostan (Persian for friends) and Nescafé.

Instagram posts and stories that were designed for the Nescafé Instagram page were aligned with the campaign concept and showed friends taking part in different activities and enjoying a cup of coffee together. The campaign was supported with multiple mini competitions and was promoted by over a dozen lifestyle influencers.

During the three months of the campaign over a thousand photos were submitted and Nescafé’s page experienced an increase of 53% in engagement.

You can find out more about this campaign by contacting our media relations office: