Nesquik asked Netbina to promote its ready-to-drink (RTD) beverages on Instagram. The main goal was to introduce Nesquik’s products, create a loyal community of fans and expand Nesquik’s follower base.
Nesquik offers a variety of RTD beverages for kids, including one with date syrup which is unique to Nesquik Iran. Our task was to connect these beverages to a larger concept that could attract and engage Nesquik’s target audience.
Chocolate Milk and Children
We wanted to find a common thread to weave a story so that we could build a real community, one that would stay with Nesquik in the long term. We also needed to communicate with our target audience using a personal and playful tone in line with the brand’s personality. Our creative team got together to find the ultimate solution.
“That common thread we found was raising kids to be stronger, smarter, and happier, and doing this with an added element of fun. We know that parents want their kids to have the best childhood possible, both in terms of physical and mental development, and also simple enjoyment. Nesquik offers parents exciting, nutritious drinks for their kids, so it was a perfect match”, says Pouria Baratian, who worked on the project as a creative executive.
“So, for instance, if we were presenting chocolate milk which is already a favorite among kids, we’d share recipes and tips on nutrition, and encourage parents to exchange tips and experiences as a community”, explains Pouria Baratian.