‘blu Bank’, Iran’s first neobank, asked Netbina to organize its very first press conference in line with its brand identity. With the brand slogan “Bank, but Lovely”, blu Bank wanted to offer a distinct experience to the press invited to the event.
The location and design of the venue, as well as the organization of the event, would play key roles in creating a clear and coherent brand image. We went for modern and minimal, and found the perfect venue to hold a memorable press event.
The perfect business venue in Lavasan
The Karman house in Lavasan, just outside the city of Tehran, was the ideal location for blu Bank. We went through numerous options before we found one with a bold, minimalistic, and professional design, which reflected the spirit of the brand.