Encourage artists to use the S Pen on the Samsung Galaxy Note 8.
The S Pen differentiates the Galaxy Note from other high end smartphones. We wished to raise awareness of this feature and decided to engage artists in Iran.
We ran a digital painting competition with a panel of 4 judges, including the renowned Iranian artist Bozorgmehr Hosseinpour. The winners would have their artwork displayed on billboards in Tehran.
The campaign generated a tremendous buzz resulting in millions of views of artwork and over 1 million social media likes!
Not only did it make the S Pen standout as a great feature, but it also raised awareness in Iran of the versatility and groundbreaking nature of digital painting as an art form.