Do your best

Do your best

Do your bestA campaign challenging our audience to be their best
We were approached by Samsung to promote a cooking competition and a road race in Tehran, with the shared goal of encouraging participants and the wider public to ‘be their best’.

Do your bestAfter a successful cooking competition, the road race took place in the newly developed Chitgar lake in the west of Tehran and received very positive coverage from both the media and the general public.

A promoted online landing page allowed users to sign up for the road race. Social media videos and influencer activity created a buzz around the event.

The campaign resonated with a mass audience and videos related to the event were viewed millions of times.