Turning Togetherness into an AI-Powered Experience
What if AI could help you picture your next favorite memory?
Pril’s Enjoy Together campaign is about one simple idea: leave the dishes to Pril and spend more time with the people who matter.
For this edition, we gave that idea a digital twist.
Instead of just telling people to enjoy more moments together, we invited them to imagine one — with AI.
Your Person. Your Destination. Your Story.
We created an interactive landing page where people could upload photos of themselves and someone they loved spending time with, then choose a city for their imaginary get-together.
And that’s where AI came in.
The experience turned their photos and destination choice into a personalized visual — bringing the two people together in a setting inspired by their chosen city.
Suddenly, a simple question — who would you love to share a meal with, and where? — became something people could see, save, and share.
Because sometimes, all it takes to start imagining a great day together is one picture.
From Personal Moments to Shared Stories
The experience didn't stop at the landing page.
Participants could share their AI-generated images on Instagram Stories and mention Pril’s campaign page. Those with private accounts could also send screenshots of their Stories directly.
To spread the invitation, we worked with influencers and promotional pages and supported the campaign through Telegram.
The idea was simple: give people something personal to create, and let them decide whether to share it.
As an added incentive, 50 participants were selected through a random draw, each winning 5 million tomans in Snappfood credit.
The Numbers Behind the Get-Together
3,806 AI-generated outputs
Across the promotional campaign, the results added up to:
11.5M+ views
143 pieces of promotional content
Influencer Stories alone generated 10.6M+ views.
A Little More Imagination. A Little More Togetherness.
With Pril Enjoy Together, we brought AI into a familiar brand promise — not as a technology showcase, but as a way for people to imagine moments with someone important to them.
A photo became a possibility. A city became a destination. And a simple idea became something worth sharing.
Because the best get-togethers don’t need a plane ticket. They just need a little imagination to come to life.