We carry out dozens of digital activations on a weekly basis on behalf of our clients. These include display banners, social media marketing, influencer campaigns, celebrity endorsements, events, digital installations, Google AdWords, strategy documents, campaign proposals, analytical reporting, market research projects etc. Our experience has allowed us to build up processes and in-house expertise to carry out such activations efficiently and to a very high standard.
NetBina is trusted by global brands to determine and execute the concepts for their campaigns. Whether it is a social media caption, a CSR campaign, a Google AdWords headline, or a digital PR article, all communication is carefully crafted. Our plans mostly include user generated content, influencer activations and interactive events. In this connected world, we don’t believe in the traditional one way communication model.
As an independent agency, not affiliated to any media group, netbina has managed to amass the largest media network in Iran for its clients. All major media networks and independent outlets digital and offline are open to running our communication. Whether it is a video promotion, a billboard, a web banner or content placement, our media planners are up to date with the media landscape to find the optimum location and price. Our in-house digital ad serving platform is renowned in the industry, serving billions of impressions on websites, mobile and video platforms.
From concept to execution netbina meticulously plans the creation of business services and communication. We research the local market, industry, competitors, trends, global case studies and work closely with our clients to determine optimum objectives and strategy. We don’t like marketing activations without a strategy!
Social Media Marketing
Social platforms evolve constantly and their popularity differs by region and generation. We have a savvy and experienced social media team, who consider qualitative brand objectives in carrying out customer activations and are not just driven by KPIs. Their reports are extremely thorough and insightful. They have run numerous campaigns for top brands and also provide invaluable market feedback from consumer comments.
We work with various celebrities in Iran to support our campaigns. We have collaborated with famous personalities from all backgrounds, sports, cinema, music, TV etc. For each campaign we strategize the best collaborative route to meet our objectives.
Tribes and influencers
Netbina generates conversations and leads campaigns amongst diverse consumer tribes and influencers in Iran. Our tribal marketing platform benefits brands wish to have a more targeted and ground up approach to communication as part of their campaigns. We work with over 500 major digital influencers and influential Instagrammers in Iran. We have developed an in-house Instagram influencer platform for Iran, which allows us to pick the best influencers for any campaign and monitor their activity around the clock. This allows our clients to achieve an optimum ROI and encourages loyalty from the influencers towards the brand.
We regularly carry out market research for our clients, before, after and during campaigns. These include the mining of existing databases, digital surveys and setting up focus groups for deeper insights.
NetBina’s creative team aspires for originality and a fresh approach in its storytelling. Ideas are generated in workshops that the client is invited to. The final set of suggestions are storyboarded and discussed with the client before implementation.
Our in-house studio produces TVCs, digital videos, animations, photos, montages, 3D artwork, sketches, banners and typically meets all the production needs of a campaign. Virtually all production formats such as film, stop motions, 2D/3D animations, photos, and original music shape our output.
The gap between offline and online marketing is more blurred than ever, with the potential for photos and videos of offline activities to be sent, liked and shared by a larger audience. Netbina creates digital installations which are a big hit at events and lead to engaging viral content, creating a social media buzz for the brand.
In-house Tech Platforms
We don’t rely on generic platforms for our most popular activations. We have developed Iran specific in-house platforms for display advertising, media monitoring, influencer marketing, social media reporting, and business news digests. This provides our clients with cutting edge performance for the preparation, implementation and analysis of their marketing activities.
NetBina runs a subscription based daily business digest on various industry sectors to provide timely and concise business intelligence to our clients. Consultancy reports on the economy, communication, language and partnered legal services allow us to provide a 360 service to our clients.
Brand and competitor monitoring
We have developed a platform for Iran which allows for the monitoring of key phrases from over a thousand daily digital media sources. This allows for the monitoring of media coverage of your own brand or those of your competitors. The coverage is measured by its nature (positive, negative, neutral) and its scale. You can compare how you and your rivals are being covered by the Iranian media.