A monitor designed for gamers
Samsung launched the curved CF390 monitor to offer an immersive experience to game and design enthusiasts.
We wanted to spread the word on this monitor among the gaming community and rather than focusing purely on the monitor features we ran activations on the games themselves. By putting the games at the forefront we got the attention of our intended audience.
We produced videos and ran social media competitions encouraging gamers to guess the games being played.
Gaming and art & design influencers helped to spread the word. In the end the campaign was extremely successful with a high participation rate from our core target market.